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The brand

AM gold jewellery logo

Be Precious is the digital embodiment of a vision for jewelry that has been started for many years through the brand Mouchtaropoulos. Thanos Mouchtaropoulos started this brand with a vision and love for jewelry in 1980.


A. Mouchtaropoulos and Co GP

Its long course, the timelessness and quality of its jewelry, as well as its presence in exhibitions in Greece and abroad have adapted its rich collection to market demand.

 In 2008 the second generation accompanies after 15 years of friction and learning in the brand.

Mouchtaropoulos store

Timeless values

The principles on which the brand was built in its long way, remain unchanged to this day and constitute the timeless values ​​that established it in the consciousness of Greek and foreign jewellers. Emphasis on quality and prompt customer service, vision and enthusiasm for the present and the future, fresh ideas in line with international design trends, investments in technology and human resources that serve the goals and ideas of the brand.

 Reward for the whole route is the ever-increasing demand for the brand's products from reputable companies at home and abroad.

We thank the human resources of our brand, our partners, and our customers for the trust and love in our business.

Thank you


35 Louizis Riankour str., Athens, 115 23
+30 210 692 9537


Monday | Wednesday | Saturday: 8.30 a.m. – 2.30 p.m.
Tuesday | Thursday | Friday : 8.30 a.m. – 8.00 p.m.
Sunday: Close